Otter Brand Animation

While many businesses across the country have been dealing with the lockdowns, our little niche has been able to keep working. Why? Well, for one, our shop is only online, so we don’t have a physical store to maintain. Second, our associates at Printful have done a great job of keeping up production. Sure, there were some delays, but thankfully, we didn’t have to close up shop.

One of the things we do when things slow down is to look at how we can offer you the customer more. We research new products and design new illustrations. Recently, we decided to tweak our branding. Yeah, many people don’t think about that, but the right branding can be that special tool to catch the eye and make that sale. We already had the otter name and the otter logo, but we really wanted a cute otter to make you feel happy about buying otter loving wares.

We need more playful otters in our lives, especially when things feel chaotic. Seriously, could we get any more chaotic than now? That’s why many otter lovers surround themselves with otter illustrations, plush, and statuary of their favorite animal. The fun, frolicking nature of these furry mammals reminds us that it’s okay to play, get our feet wet, and enjoy the little things in life. If you’re anything like us, you can’t get enough of otters. Let’s call it an “Otter Obsessive Disorder.”

How did we add more otters to our business? Enter, Eddie Mead. This 2D animator and storyboard artist from the Rochester Institute of Technology allowed us to put our logo to life. Otter Things unveiled the new animation on November 11, 2020, with our holiday ad on Instagram and Facebook. In case you missed it, you can view a similar Youtube version here.

Our goal is to include our animated logo in any new ads or product videos as we go forward. We hope our little swimming otter made you smile. 🙂 If the video inspired you to shop around, you still have time to order wares for the holidays and take advantage of the sale.

Feel free to like and share the video with anyone you think needs a little more otter in their life, and have an otterly terrific day.